(4.9 stars) • 12,754 reviews
Suitable for every dermatype

Cleanse® Facial Wash

Suitable for every DermaType Refresh and clarify your skin with our Cleanse Facial Wash. This gentle foaming gel cleanser and toner features Somatech® Probiotic Clarity Complex, which provides a gentle yet effective cleansing experience. It effectively removes excess oil, dirt, and impurities, leaving your skin and pores clean. Additionally, it works to support a healthy and balanced skin microbiome through probiotic-powered anti-inflammatory support. (Second step in the double cleansing routine.) Includes: 1 Cleanse.

Results You Can See and Feel
With consistent use, Rose & Cole Cleanse Facial Wash helps refresh and rebalance skin for a clean, radiant start every time:

Lifts away dirt, oil, and impurities without stripping
Visibly brightens and smooths skin texture
Calms and reduces the look of irritation
Leaves skin soft, not tight or drys
Preps skin for serums and moisturizers that follow
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How To Use

After using your initial cleanser, apply a quarter-sized amount to damp skin. Massage gently in circular motions, focusing on areas of congestion. Rinse thoroughly with lukewarm water and pat dry. Follow with your DermaType-specific serums and moisturizers.

Ingredients

Our proprietary formula features:

-SomaTech Probiotic Clarity Complex for balanced cleansing

-Gentle surfactants that cleanse without stripping

-Skin-soothing botanicals to reduce visible irritation

-pH-balancing agents to maintain skin health

Our Quality Promise

Coming Soon

Real Benefits You Can Feel

Featuring SomaTech® Probiotic Clarity Complex to:

-Effectively remove excess oil, dirt, and impurities

-Deep clean pores without stripping natural moisture

-Support a healthy and balanced skin microbiome

-Prepare skin to receive maximum benefits from subsequent products

Deep Cleansing
Balances pH
Supports Microbiome
Soothes Irritation
Preps For Serums
Rose & Cole

Personalized Skincare Backed by Hormone Science

Rose & Cole® is a revolutionary skincare line that transcends traditional classifications by addressing the hormonal influences on your skin's health.

Utilizing the proprietary DermaType® assessment, Rose & Cole identifies your skin's unique hormonal profile across five key protective functions:

  • Collagen Content
  • Lipid Levels
  • Sebaceous Gland Activity
  • Moisture Barrier Integrity
  • Melanin Activity

Ohhhhhh Yeah!
My Skin Feels So Clean and Fresh.

"Finally found a face wash that doesn’t leave my skin dry or tight afterward. It gets rid of the oil and grime without messing up my skin barrier. My face actually feels soft and refreshed—never stripped."
Rachel S.
"I use Cleanse morning and night, and it’s been a total game-changer. My skin feels balanced all day—no more random dry patches or oily zones. It’s gentle, effective, and feels like a mini reset every time I use it."
Martin L.
"This cleanser is the only one that’s managed to clear up my skin without leaving it irritated. It removes everything—makeup, sweat, whatever! It’s earned a permanent spot in my routine."
Jasmine A.
"I’ve always had a tough time finding a cleanser that works for my sensitive skin. Cleanse does exactly what I need—it leaves my skin feeling clean and fresh but never dry or red. Honestly didn’t think something this gentle could work so well."
Tyler G.

Why Cleanse Facial Wash Goes Further

More than a cleanser—it’s the foundation of your routine. Cleanse resets, rebalances, and prepares your skin for real results.

Product comparison
Cleanse
Generic Brand
Deep yet Gentle Cleanse
Clears Buildup Without
Over-Drying
Can Strip Natural oils
Microbiome Support
Promotes Healthy Skin Flora
No Probiotic Support
Skin Prep Benefits
Optimizes Absorption of
Next Steps
Cleansing Only
Soothing Botanical Care
Calms and Comforts The Skin
May Cause Tightness or Irritation

The Power of SomaTech® Technology

At the core of this product's effectiveness lies SomaTech—a revolutionary formulation methodology developed through Alexy’s expertise and vision. SomaTech creates unique ingredient blends specifically designed to promote hormone balance, contributing to healthier aging.

How SomaTech Works for You

SomaTech combines cutting-edge research and development with innovative technology to create two essential elements: Proprietary Ingredient Blends, and Advanced Delivery Methods.

As THE Hormone Health Company™

New U Life brings decades of experience in optimizing hormone balance. SomaTech represents our commitment to making lasting hormone health and balance a reality for you.

Proprietary Ingredient Blends

Scientifically formulated to support healthy hormone production and inhibit hormone disruption, addressing aging at its source.

Advanced Delivery Methods

Ensuring key ingredients are delivered to the right place at the right time for maximum effectiveness.

The Power of
Cleanse Facial Wash

A fresh start for every face. This gentle yet effective facial wash removes dirt, oil, and buildup without disrupting your skin’s natural moisture barrier—leaving it balanced, refreshed, and ready for what’s next.

Clarifying Yet Gentle
Effectively lifts away dirt, oil, and leftover residue—without disrupting your skin’s moisture barrier.

Supports Skin Health
Balancing probiotics and pH-stabilizing agents promote a calm, clear, and comfortable complexion.

Prepares For What's Next
Creates the ideal canvas for serums and moisturizers to perform at their best.

Soothes & Refreshes
Reduces visible irritation and leaves your skin feeling clean—not tight or dry.

Our Quality Promise

With over 7 million bottles sold, hundreds of thousands of people have discovered how SomaDerm can help them feel more youthful and energized.

Complete Your Skin-Care Journey with New U Life

Enhance your results by pairing Rose & Cole with these SomaTech - powered products:

Start Your New U Life Journey Today

It's your time. Your opportunity. Your future. Whether you're looking to:

• Create additional income
• Build a full-time business
• Join a supportive community
• Make a meaningful difference

New U Life offers you industry-leading products and the vehicle to achieve your dreams—however grand  they might be.